The Man Who Designed Ghost Armies and Opera Houses. Among them are some truly exceptional ones, such as Contextual Banking Experience (CBX), a corporate banking product by iGTB (Intellect Global Transaction Banking), part of Intellect Design Arena ... UX Case Study: A SpaceUX Shuttle in Global Transaction Banking. The next step in the iGTB project was to lay out the information, location and the proper meaning of the elements on the screen to test the early hypothesis of what works and what needs to be changed. There are multiple cases in which designers hand over assets and claim that their responsibilities have ended with this step. Overview. Next, for each of the personas, we built an Empathy Map. Features; Showcase; Pricing; Log In / Sign Up; FAQ; Educational Partnership; Student Ambassador Program; Blog. 8 Steps to Delightful Banking Using UX Design Methodology. Each person has a unique way of looking at life, but they all share one thing in common - the emotional human nature. Human-Centered Design in Real Time. It also makes all of the processes more efficient for the designers. 7 min read. As one of the world's top banking vendors with 4,500+ employees, iGTB develops corporate software products for banks around the globe. Learn about UX design from some of the best companies in the world. UX case studies; The mission; Get a UX audit; Menu. A total amount of 30 screens were prepared and integrated into a clickable InVision prototype. We should note here that, in iGTB's “space shuttle,” this single module alone consists of 400 design screens in comparison to the 300 screens used by the average retail bank for its complete desktop solution. More and more retail banks have concluded that an exceptional customer experience is the key to success in the digital age. You can also send money to anyone fast and easy. Benefits for the developers - the Design System allows to create an associated element code library to speed up the development process by copy-pasting similar constructs. Another big challenge was to change naming conventions in the liquidity management system because it was filled with complex liquidity jargon. Don’t Underestimate the Power of UX Design. In addition, it is also easy to add and manage a wide variety of financial products - lines of credit, insurance, debit cards, investments, etc. I analysed their Mobile Banking App, probing the UI and UX to find design opportunities from links found between findings and research insights, which expanded on and validated some of the user research discoveries. For UXDA, it is an honor to be part of this project among the large and highly skilled UX team in the Intellect Design Arena. In this particular digital banking case study, one of the offers has already been prepared and approved according to your credit score. The Plan. It is known that our human brains perceive visual information better than artificial text-based information. 25 min read. Here at the UXDA we are eager to solve challenges in transforming complicated financial services into beautiful and user-centered designs. UX case studies; The mission; Get a UX audit; Subscribe ← Back to chapter. UXDA's approach is also described in our other financial UX design case studies: How we Designed the Banking Super App that Was Nominated for the Red Dot Design Awards, Banking Back-Office Transformation that Led Vendor to a Global Expansion, How to Raise the Rate of a  Mobile Banking  App from 2,8 to 4,7 in Google Play. Linda's responsibility and punctuality have become a legend around the agency. To reach our main goal of transforming the complicated digital banking solutions into something far better for users we challenged ourselves to build the simplest, most delightful and enjoyable mobile banking app design ever experienced. This approach allows designers to adapt and test components to make them pixel perfect. Digital Banking App. Service Design Jam Assignment Pune Part: 1 Colorful, Metro, UI/UX, galleryclient, presentation. Users can check earnings using visual and list views. There is no doubt about the significance of UX in the banking industry. Here's an article on why creating user personas is so critical for the financial product to be successful and how exactly to do that. Data Science in Banking Case Study How Yes Bank used Data Science. Our goal was to prepare a concept of a banking UX design displaying the implementation of the most important and basic user scenarios. Dec 11, 2017 - Once you have designed and implemented your brand, combining the two into a scrollable canvas that depicts the features and story is critical. In the world of banking, there are a lot of complex digital solutions. Case study presented at UX Riga 2014 conference. With iGTB's permission, we are proud to reveal the greatest insights and project design overview gained during the 4+ years of our collaboration. Being able to see the whole picture helped us to create a detailed step-by-step product experience that would satisfy the needs of both the users and the business in the best possible way. Ian Attwood. Why People Are Stuck With Finances And How Technology Can Change It. The main issues included difficulty understanding the out-of-date designs of the service. Product case studies and UX analysis. Each study shows: Each study shows: The full flow of both a data sharing and payment authorisation flow. Secondly, I’ll be looking for features users feel are missing. Gopay Top Up Improvements — UX Case Study. Get Started for Free. To accommodate this need we created a section for statistical data, forecast and settings that can be viewed by clicking on the bank balance. By doing this we were able to have a better understanding of our heroes’ emotional aspects and an ability to ‘walk in their shoes.’. We continued our work by creating High Fidelity (HiFi) wireframes. iGTB is constantly improving the CBX solution, focusing on excellent user experience not only in one but in multiple channels, developing a well-functioning digital ecosystem that's consistent and simple to use on different platforms. Let us guide you through it. Product. After the UXDA team discussed the results of our examination and prepared the needed corrections, our UI designers have started creating the mobile banking design concept of the Light Bank interface. Our approach is described in great detail in our previous financial UX design case studies: 1. Industry experts often have shared their ideas about what the outcome might be if GAFA (Google, Apple, Facebook, Amazon) stepped into the banking industry. After creating the banking Information Architecture we were able to learn everything about the conceptual service model, which was created from fundamental sections of data along with a thesaurus. To establish higher visibility of OCBC’s features, which will increase its standing against its competitors. To successfully fulfill all of the requirements and established goals, the design process had to be done mindfully with the precision of a heart surgeon. Product case studies and UX analysis. This is where the Financial Design System comes in. Whole Bank: UX Case Study. Knowledge Is 1 Click Away! Today, consumers are constantly searching for pleasant experiences. Regardless of that, we managed to maintain all the fundamental functions of mobile banking architecture that the users need. InVision was a great help, but it was in its early days and would tend to crash due to the huge volume of screens under one project. Under the guidance of UXDA's art director, a team of designers took part in creating the banking design’s concept development. Then, depending on the funds that you keep in your accounts, the bank will pay you interest. In huge projects with countless design interactions and changes, it's crucial that proper communication is established to resolve issues and move forward. adopt a new mindset, business approach and innovative technologies to take their services to the next level. iGTB has a similar mission in corporate banking to ensure huge, corporate, multi-account budget management with ease. 6 min read. Money just remains in the account and works to the company's benefit. 5 Banking UX Design Dont’s for 2017. The creation of HiFi wireframes gave us a chance to develop the banking app by using visual communication based on the users’ perceptions of the best Fintech app, instead of a traditional technical requirements list that can easily be misinterpreted by the development team. 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