After covering some types of online marketing, which included email marketing and social media marketing, we reviewed some of the common trends and shifts that resulted from this advancement. http://www.facebook.com/advertising/?campaign_id=214294157440&placement=exact&creative=5811616952&keyword=facebook+ads&extra_1=66df06ba-739c-b0c8-f265-00003f94ac68 Accessed 05/01/2012 4. Marketing Strategy: Conclusion. The best way to evaluate the importance of applying social media in marketing is to realize the importance of social media in everyday life of people who are likely to become your customers. It helps to improve the traditional marketing in segmentation/ targeting, differentiation/ positioning, product, price and also customer relationship management. The conclusion of digital marketing has now become a hot topic for discussion. According to Boone, “the net eliminates geographic protections and limitations of local businesses and it gives smaller firms a wider audience” (Boone 2011: p.105). The third chapter moved on to the basics of conversion optimization and online touchpoints. Study for free with our range of university lectures! The use social networking and social media in particular offers enormous potential to marketers and opens the door to revolutionary changes in the way customers and businesses interact with one another. Marketing It also empowers dissatisfied consumers to a far greater extent than ever before and can lead to bad reviews that have the potential to greatly destabilise certain e-marketing campaigns and operations. Conclusion. In the first section of this essay it is important to clearly define the concept of e-marketing. Do you have a 2:1 degree or higher? As generations evolve and technology develops, the advancement in the field of marketing and advertisements has been immense. Businesses are thus far only scratching the surface of how to exploit such new opportunities, but Facebook for example offers an advertising service that allow businesses to target individuals based on a range of different criteria. Chapter three closed after the calculation of conversion rate optimization. As a result, companies must focus upon distinctive e-marketing strategies and campaigns that differentiate themselves from their competitors in order to be able to cope with the extent of the competition that can be found online in today’s marketplace. Oxford: Blackwell 6. To export a reference to this article please select a referencing stye below: If you are the original writer of this essay and no longer wish to have your work published on UKEssays.com then please: Our academic writing and marking services can help you! Another disadvantage of e-marketing has become particularly apparent in recent years and is inextricably connected with the rise of social media. However, the term e-marketing has developed enormously over the past decade and today it encompasses a far wider range of activities and one of the most important of these is the use of social media in order to advertise online. Social media marketing is one of the most popular techniques that involves using social media to spread and increase businesses’ online platforms. Boone, L., 2011. As you’ve seen, email is a wonderful channel that can drive tons of revenue for your business. Also, the public is encouraged to take part in various fascinating events conducted by the company. These companies have no discernible products of their own and instead they offer a service in which they “are uniquely equipped with product listings, consumer reviews, store ratings, and personal shopping lists that offer creative shopping options to consumers on the Internet” (Lebson 2011: p.10). 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