Open Rate vs CTR vs CTOR: What’s The Difference? ... MailChimp Email Total Opens. We also look at things like deliverability, open rate, conversion, and unsubscribe rate. Clicks per unique opens Percentage of recipients who opened your campaign and then clicked a link. Click To Open Rate (CTOR) is the percentage of unique clicks... Track this metric. Clicks. Total … You can use this knowledge to turn your email marketing campaigns into a successful tool: 1. Percentage of total recipients who clicked any tracked link in the campaign. Click-Through Rate (CTR) is the percentage of people who clicked a link in your email. We typically put more weight into the Click-to-open rate (CTOR) which is the number of unique clicks divided by the number of unique opens. This market leader has a blend of advanced features and a well-organized, intuitive user interface. Now, you can calculate your average open rate (and averages for other statistics) over the past 1-4 quarters. Email Total Opens (Custom data source) Email Unsubscribes. We put together a list of 2018 statistics we found in MailChimp reports. Looking for more visibility into your email performance? Compare how your emails are doing with the average unique open, click, and bounce rates for thousands of Mailchimp users. Open Rate = (Total number unique opened ÷ Number of messages delivered) * 100; Open = tracking pixel loaded NOTE: If click is logged but no open is present, open is added to statistics. Click this number in your report to open a list of subscribers who clicked. This is your baseline. Step 2: Establish Your Average Open Rate. Unique Opens. Nope. From this article you can learn: How to connect my MailChimp account with Slemma The number of unique opens divided by the total number of successful deliveries. Clicked Number of recipients who clicked any tracked link. MailChimp is an email service provider (ESP), which helps marketers send bulk emails to clients, customers, and other interested parties. Click Rate is kind of irrelevant. Unique Opens vs All Opens I am unable to sort by 'Date/Time' in Unique opens. MailChimp’s researchers are constantly analyzing data to help you make the most of your marketing campaigns. Following our example graph, this means that the Total Clicks (regardless of whether they come from the same Subscriber or not) are 1.110 while Unique Clicks (clicks per Subscriber) are 900. Actual conversions obviously being as significant as anything else. Open Rate = Total Unique Opens / Emails Sent: report_summary_open_rate: METRIC: NUMBER: mailchimp_automations; mailchimp_automations_emails; Report Summary Opens : The total number of opens for a campaign. SendGrid will store tracking data for unique open events for up to 7 days. Mailchimp is a perfect option for experienced and novice email marketers. Email Unsubscribes is the count of how many users unsubscrib... Track this metric. To calculate your average open rate during a specific period, add up all of your individual open rates, and divide by the total number of emails sent during that period. In this way we adjust counts for when image blocking is in place. MailChimp is one of the leading email provider. Before we get into how to use these figures, let’s quickly clarify what they all mean. The “Unique opens” percentage is the number of unique individuals that have opened your emails, divided by the total number of Delivered messages. Unique Opens is each individual people who opened your email (they could have opened multiple times but will only display once). Open Rate is the percentage of people who opened your email in the first place. ... All Opens is how many total opens your email has, including the contacts who opened it multiple times (viewed in a pane, opened fully). 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