Participants who have credit card, have more familiarity and less anxiety concerning internet shopping. @��M�H A Study of the Relationship between Shopping Orientation and Online Shopping Behavior among Indian Youth. Abstract-This research investigates the online shopping behavior of Chinese university students, as well as motivations and barriers online shopping, and its effect on for the shopping habits of consumers. ), and then the collected data were analyzed using the Statistical Package for Social Sciences Version 18.02 (SPSS). This study focuses on the factors influencing customers' decisions and attitudes toward adopting online shopping in Jordan. new way of doing business. BRM and its results provide an initial guideline for a rigorous approach to designing websites for e-business and testing their effectiveness before their full deployment. In order to improve the Theory of Planned Behavior (TPB) introduced by Ajzen, thus theoretical framework for this study was modified to suit the current study by addition of one variable (perceived usefulness) to the … This present research was designed to test the role of gender in moderating the effects of online buying risks interacted with the shopping frequency on the buyers' anxiety. Design/methodology/approach – The technology acceptance model was broadened to include previous use of the internet and perceived self-efficacy. This, Online shopping has changed the substance of showcasing all around. Corpus ID: 55880738. As expected over 95% of the college-age market uses the Internet and over 91% of that group completes online purchases. Internet is an important facilitator for human and human use this medium almost every phase. Due to wide spread internet access by people and e-commerce usage by traders, online shopping has seen a massive growth in recent years. As the Indian populace is including more instructed and master in web innovation, web based shopping is moving definitely. Moreover, Web site success is significantly associated with Web site download delay (speed of access and display rate within the Web site), navigation (organization, arrangement, layout, and sequencing), content (amount and variety of product information), interactivity (customization and interactivity), and responsiveness (feedback options and FAQs). Over the last decade maximum business organizations are running with technological change. Journal of Internet Commerce: Vol. RQ mediates the Today every single family unit is utilizing online shopping. This chapter also provides the purpose of this study. The ever-increasing use of the Internet in Malaysia provides a developing prospect for E-marketers. Online shopping behavior among Chinese university students Yunxiao Diao Liaoning Province Shiyan High School International Department . This research deals with antecedents and outcomes of relationship quality in e-tail. In context to Nepal, time-saving, offers, easy ordering system and information available at the online shopping portal, were the main reasons for the shoppers, to prefer online shopping. transaction related factors were found to have a positive effect on relationship quality (RQ). Research results show that male students teacher are more familiar and have more positive attitude than female student teacher. Although many surveys have investigated ecommerce’s effect on traditional stores, there are almost no resources about the influences on consumers themselves. Online Shopping Attitude Among the Youth: A Study on Alagappa University Students in Karaikudi, Siva... How Online Market Influencing the Youngster in Bhopal District of Madhya Pradesh, Consumer Attitudes toward Online Shopping: An Exploratory Study from Jordan, UNDERSTANDING THE ATTITUDE AND SATISFACTION OF UNIVERSITY STUDENTS TOWARDS ONLINE SHOPPING. Originality/value – Previous research related to the socioeconomic variables affecting e-commerce has been aimed at forecasting who is likely to make an initial online purchase. The study was conducted in the Kollam, Kerala, the Data for this study was gathered in July 2016 by primary data collection method through questionnaire administered among students of different colleges located at Kollam, Kerala, that have purchased at least one item through online … Web sites provide the key interface for consumer use of the Internet. Orientation: In the contemporary global business environment, online trading is a new distribution channel and trading platforms are products of investment and financial services companies. Further studies should explore other factors that influence attitude towards online purchasing behavior with a broader range of population and higher representativeness sampling method. ec�6es'&ѣIH.�Հ���ܞ$�.�� The experience acquired with online shopping nullifies the importance of socioeconomic characteristics. Support for serial mediation was Along these lines there is an enormous extension for both business and youngsters in India, In the era of the diffusion of e-commerce and its services offered to the consumers over the Internet, the Internet is commonly used by both consumers and businesses to buy and sell their goods and services worldwide. x��=i��F�� �?�� �4��,�A`�G�Mv3�ƞ�|���n�j�WR�׃����:�*�D-�u�z�������ᴹZ�Oŷ�>y:��7�e������?���r7��>}R�����'?,/���e�x�k��������vyQ/����}}u�jq�,/�b�χ#�;�|��w��O�dEoW��� ���D�[,�p��?��?>}���p[Heߔ� !���ȶ��v���W8%���f,F}��� �(ٔ]�4�9�Y-K!M�!o�˾�ͭ��J�Gm {���������B��t�q���ys Significant demographic background differences in terms of marital status, number of credit cards held, hours of Internet use, and primary use of the Internet were found among the four consumer groups. This study examined the attitude towards online purchasing behavior among university students in Chennai. For example, online consu-mer behavior has been examined from the perspectives of perceptions of benefits toward online shopping (Bhat-nagar and … This paper sets out to examine the factors influencing students' attitudes towards online shopping in Malaysia through a five-level Likert scale self-administered questionnaire, which was developed based on prior literature. Online shopping has become a new trend of shopping nowadays and is quickly becoming an important part of lifestyle. ONLINE SHOPPING BEHAVIOR AMONG HIGHER EDUCATION STUDENTS WITH SPECIAL REFERENCE TO PALAKKAD, KERALA, INDIA @article{Kumar2015ONLINESB, title={ONLINE SHOPPING BEHAVIOR AMONG HIGHER EDUCATION STUDENTS WITH SPECIAL REFERENCE TO PALAKKAD, KERALA, INDIA}, author={Mahesh Kumar}, journal={International Journal … The present study defines the relationships between online shopping values (hedonic and utilitarian) and purchase intention; the influence of web atmospheric cues on shoppers’ purchase intention; and the mediating role of WS in the relationship among shopping values, website atmospherics (stimuli), and purchasing behaviour (response). Our findings demonstrated that the proposed model explained a large amount of the variance of purchase intention, invariant across different subgroups. As an exploratory effort, we adopted and extended Kaplan's landscape preference model by including factors of legibility, coherence, variety, and mystery, and examined their effect on cognitive and affective appraisals and their impact on purchase intention. 22-44. online shopping behavior and problem formulation along with the study question. online shopping behavior. Sociološki osvrt na odrednice studentskoga internetskog kupovanja u HrvatskojSociological Overview of the Determinants of Internet Purchase among Students in Croatia, Enhancing relationships in e-tail: Role of relationship quality and duration, Online Shopping in Nepal: Preferences and Problems, The Roles of Gender in Moderating the Effects of Shopping Intensity and Online Buying Risks Interactions on Buyers' Anxiety, Navigating selected perceived risk elements on investor trust and intention to invest in online trading platforms, The Impact of Bad Experience, Disappointment, and Shopping Intensity on Digital Shoppers’ Anxiety, The Impact of Bad Experience, Disappointment, and Shopping Intensity on Digital Shoppers' Anxiety, A Statistical Survey on Online Shopping Trends in Amazon among College Students. The results of the survey highlighted that there is a significant relationship between online shopping with gender, internet literacy, and online product price. Understanding consumer shopping behavior is very important and become an interesting topic among scholars and marketer. In contrast to the majority of existing studies, it is considered that the current development of the online environment should lead to analysis of a new kind of e-shopper (experienced purchaser), whose behaviour differs from that studied at the outset of this research field. Online shopping or marketing is the use of technology (i.e., computer) for better individuals who often make purchases on the internet. Due to wide spread internet access by people and e-commerce usage by traders, online shopping has seen massive growth in recent years. Shanlax International Journal of Management. [13]. A convenience sampling method was used and the sample comprises of 60 students. In the study area more number of higher education institutions like arts and science colleges and engineering colleges are functioning. SMART-PLS analysis of India being an exceptionally populated nation is emphatically changing towards internet shopping. The data were collected with valid and reliable questionnaires, then they were analyzed using the Partial Least Square (PLS) where gender served as the moderating variable, and experiences and shopping frequency as the independent variable, and anxiety as the dependent variable. Young people have been the majority of shoppers online, and thus, this study finds out the attitude of youth towards online shopping. A field survey with 495 online customers using two different categories of websites was conducted to validate the research model. Together, the three studies provide a set of measures with acceptable validity and reliability. Data was collected in 1997, 1999, and 2000 from corporate Web sites via three methods, namely, a jury, third-party ratings, and a software agent. Therefore, e-retailers should emphasize a more user-friendly function in order to provide utilitarian customers a way to find what they need efficiently. 1 0 obj The performance metric that was developed includes the subconstructs user satisfaction, the likelihood of return, and the frequency of use. In developing the theoretical model (called the belief reinforcement model, or BRM), we synthesize the theory of planned behavior with theories in social psychology, consumer behavior, and management to categorize Web-design elements and conceptualize the salient aspects of Web shoppers' behavior. The findings also suggest lack of significant common methods biases across the jury-collected data, third-party data, and agent-collected data. The attitudes and intentions of these four consumer groups towards online shopping were analyzed by using ANOVA. The perceptions and behaviour of e-shoppers are based on their own experiences. Students have been the majority online shoppers so this study finds out the attitude of students towards online shopping. The collective knowledge on dimensions of perceived risk will be advantageous to managers in understanding consumer risk perception and how students attempt to reduce these risks. College students were classified as non-web shoppers, web-store visitors, Internet browsers, and Internet buyers based on their previous Internet shopping experience. Pregledom literature o profilima internetskih kupaca postavljen je okvir za ispitivanje studentske populacije koja je prepoznata kao predvodnik suvremenih potrošačkih i tehnoloških trendova. Students' Online Shopping Behavior: An Empirical Study, Factors affecting students' attitude toward online shopping, Analyzing College Students’ Online Shopping Behavior through Attitude and Intention, Internet shopping behavior of college of education students, Consumer Online Shopping Attitudes and Behavior: An Assessment of Research, A Theoretical Approach to Web Design in E-Commerce: A Belief Reinforcement Model, Designing usable online stores: A landscape preference perspective, Web Site Usability, Design, and Performance Metrics. Izvorni empirijski nalazi prikupljeni metodom ankete pokazuju da studentsko internetsko kupovanje najpouzdanije predviđaju posjedovani tehnološki resursi, tehnološke vještine i interesi na način da su ispitanici opremljeniji novim tehnologijama s izraženijim tehnološkim vještinama i interesom za praćenjem tehnoloških trendova vjerojatniji internetski kupci. In this paper, we develop a conceptual framework for measuring the impact of Web-design elements on the beliefs and behavior of Web customers. The delivery of the wrong product was also seen one of the problems in online shopping in Nepal. Key implications for theory and practice are discussed. 4�5 The paper describes the study and concludes by highlighting contributions to e-tailers and business owners and the theoretical framework in the study will be utilized by consumer educators. :�G!��4G���ztQ$LjK[y���E8�*�T�uE���3�y�7��K�G�Ⱦ3�{���|W��%�*sQQ$&ZA��P�hEm�ý}� N�eo��� _��/1�?.�Y�>���-��E}�. Access scientific knowledge from anywhere. Thereafter includes theoretical framework related to theories of online shopping behavior and online factors reviewing the detail of previous literature. Professor, P.G. x�-n�p�9�� &��� ���aw:�J�9�y.�A���Hʼnzl(�N���~ȟ���h�7��U��R�������\�,����ϱ��y����0���� ���~�\���;�g��ML�C� ��g�EO=r��])�B�r:k��Dƽݜ�ٟw�m��`�r�+~��J_Y�pb4��]ΤU��p���l.U����憐z�j%g;����M0՜I�>O�hĔ�k�/ݨR������8?���>%� pT! U�m��;��۳�.�K�e%ΜХEjU�"��%)��\��'�R���۶Zwe���=Q��-P� $\���;�s�'����Ѧ�p���. The regression analysis demonstrated the determinants of consumers' attitudes towards online shopping. A self-administered questionnaire, based on prior literature, was developed and a total of 370 post graduate students were selected by random sampling. and so they show different customer behaviors. Study: Online Shopping Behavior in the Digital Era Posted by Jiafeng Li on May 10, 2013 in Market Research Be the first to comment Online shopping is predicted to … This exploratory study examined attitudinal differences among college students on Internet shopping. ONLINE SHOPPING HABITS AMONG STUDENTS AND TEACHERS OF ST.THOMAS COLLEGE PALA SURVEY FORM Please read each question carefully and indicate your response by selecting the most appropriate choice. And retailers are devising strategies to meet the demand of online shoppers; they are busy in studying consumer behavior in the field of online shopping, to see the consumer attitudes towards online shopping. for web based offering and purchasing family merchandise. For four groups of consumers (non-web shopper, web-store visitor, Internet browser, and Internet buyer) on various variables including demographic background, technology and Internet experiences, and consumer, marketing, and technology factors were examined by using regression analysis to predict consumers' future intention to purchase on the Internet. (2014). The internet has become a marketplace suitable for all ages and incomes and both genders, and thus the prejudices linked to the advisability of selling certain products should be revised. The conceptual model was tested by administering the questionnaire among respondents with prior online retail purchase experience. particular paper attempted to find out whether there is any impact of five factors like internet literacy, gender, educational qualification, website usability, and online product price on online shopping. Check out our new infographic titled, "Online Consumer Shopping Habits and Behavior" to know more about buying habits of online consumers and latest online shopping trends. Masovni razvoj novih tehnologija utoliko je iznjedrio niz karakterističnih fenomena među kojima se nalazi i internetsko kupo-vanje -koje se u ovom radu razumijeva kao individualna praksa kupovanja proizvoda i usluga putem interneta bez posrednika (Farag i dr., 2006; ... Aktualizacija ove tematike po Norum (2008: 373-374) pridonosi otvaranju cijeloga istraživačkog područja u kojem je adresirana uloga mladih, napose studenata, kao nositelja suvremenih tehnoloških trendova koji čine lukrativno tržište dobara i usluga. The study was, set up their own website. Topics: Retailing, Electronic commerce, Online shopping Pages: 18 (5468 words) Published: April 22, 2012 The Internet is the world’s biggest shopping mall that allows enterprises to do their business with low cost involved, yet covering global market. The multiple regression analysis demonstrated the most significant determinants of consumers' attitudes towards online shopping. At the same time, the convenient modes of payments, and user-friendly, as well as, interactive shopping apps are further paving a pathway to unprecedented growth in the online shopping companies. The service quality provided by the online company, made the Nepalese customer, prefer online shopping. buying behaviors are influenced by different factors such as culture, social class, references group relation, family, salary level and salary independency, age, gender etc. Online shopping has become a new trend of shopping nowadays and is quickly becoming an important part of lifestyle. These studies explain online shopping important and consumer buying behavior in online shopping. International Journal of Social Ecology and Sustainable Development. Age: 4. Online shopping has become a new trend of shopping nowadays and is quickly becoming an important part of the lifestyle. A PROJECT REPORT ON A Study On Online Shopping Behavior Of Hostel Students SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENTS OF DEGREE OF BACHELOR OF BUSINESS ADMINISTRATION To 2014-2015 Submitted To: Submitted By: Tarun Gupta Shikhar Mani Assistant Professor Roll No. Online shopping is popular among the students community. Research approach, design and method: A structural equation modelling (SEM) procedure was applied to perform the hypotheses testing using the AMOS (version 25.0) package. In the era of globalization electronic marketing is a great revolution. The online shopping companies in Nepal have been seen following the Business to Consumer (B2C), Customer to Customer (C2C), or the ‘Facebook Store’ business model. Provide a set of measures with acceptable validity and reliability question, and questions... Web customers among University students in Chennai young people have been the majority shoppers,... 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